All Roads Lead to Electric?
July 18, 2018
Observations from DesRosiers
Volume 32 | Issue 13 | July 15th, 2018
It is becoming increasingly clear that all roads in the automotive sector lead to electric vehicles. Whether they are pure battery electric vehicles (BEVs) or Plug-in Hybrid vehicles (PHEVs) or just hybrids can be debated but the vehicle companies are 100 percent committed to developing this technology. It is hard to get a precise estimate of the dollars committed globally by the industry but it is probably, give or take, upwards of a hundred billion dollars. Three or four OEMs alone have announced $10 billion dollar plus investments and just about every OEM has announced a total commitment to developing their own electric powertrain. Those in a position to test drive these vehicles also are raving about their performance.
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