CADA Summit Hits all the Right Notes
February 9, 2021
With Highlights from Canadian auto dealer
The Canadian Automobile Dealers Association (CADA) made their first foray into the world of online events with this year’s annual CADA Summit, which took place on Feb. 3, 2021. Read more about the event here.
It was a jam-packed agenda that featured a mix of pre-recorded presentations, videos, some live sessions, and live questions and answers with some of the presenters. The event kicked off live with opening remarks from Michael McGhee, Senior Vice-President and Head of TD Auto Finance Canada — the event’s exclusive sponsor.
CADA Chairman Trevor Boquist offered some remarks and introduced a provincial roll call featuring video greetings from provincial dealer association leaders from coast-to-coast. This added some levity and a sense of community at a time most attendees were likely watching from their homes, or from businesses operating amid a lockdown.
Tim Reuss, CADA President and CEO thanked TD Auto Finance for its sponsorship, and kicked off the day’s events by giving a preview of the lineup.
Guest speakers included:
- Stephen Poloz, former Governor of the Bank of Canada
- Dennis DesRosiers, President, DesRosiers Automotive Consultants (DAC)
- Jerry Dias, National President, Unifor
- Flavio Volpe, President, Auto Parts Manufacturers Association (APMA).
- Political and social commentator David Frum
During the CADA Summit, the Dealer Satisfaction Index Survey (DSI) award winners were also announced.
More details will be provided in the March issue of Canadian auto dealer.
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