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Career Profiles


The Automobile industry in Canada is a vibrant and growing industry that is only getting bigger. Take a look below at just a few of the careers available within the auto sector.


The Controller is a member of a dealership’s senior management tea. This position requires a university degree and is often occupied by someone who is a Certified Professional Accountant (CPA). The Controller has the whole financial picture of a dealership from budgeting and financing, to taxation and investment management.

INSTAGRAM CHALLENGE CLUE: give a thumbs up in your photo!


This is an integral role in the sales operation. When a customer has made a decision to purchase or lease a vehicle, the F&I Manager arranges for suitable financing, insurance and completes a product presentation which includes extended warranties and protection packages for the vehicle. This role is also referred to as the Business Manager.

INSTAGRAM CHALLENGE CLUE: give a peace sign in your photo!


There are several titles associated with “General Manager.” Some dealerships have General Managers, who oversee all operations and report to the Dealer Principal. Some Dealer Principals are also the General Manager. In other dealerships there are General Sales Managers that oversee specifically, the sales operation.

INSTAGRAM CHALLENGE CLUE: show a smiling face in your photo!


When a customer needs repairs, parts are often needed. The Parts Advisor is the person in charge of sourcing the necessary parts to ensure that repairs are completed on time and on budget.

INSTAGRAM CHALLENGE CLUE: have your hands in the air in your photo!


Sales is a very important role of any dealership. Salespeople are essentially brand ambassadors that know the vehicles inside and out and can help customers make an informed decision when choosing to purchase or lease a vehicle. In British Columbia today, Salespeople must obtain a Motor Vehicle Sales Authority of British Columbia license in order to work on the dealership floor and sell cars. Salespeople who apply themselves and build a customer base will earn a very rewarding income.

INSTAGRAM CHALLENGE CLUE: hold keys in your hand in your photo!


The Service Technician is the person that will carry out the maintenance and repairs on a customer’s vehicle. Gone are the days of the “dirty job” image of technicians. Today, they are a combination of diagnosticians, engineers, electricians and computer programmers, based on how quickly technology is changing. Many college programs in the automotive industry include apprenticeship programs that involve working and reporting to a seasoned Service Technician.

INSTAGRAM CHALLENGE CLUE: high-five another person in your photo!

Dealer Members with New Car Dealers Association

We represent more than 390 New Car Dealers throughout British Columbia.