The 2026 Vancouver International Auto Show (VIAS) has set a new attendance record for the third consecutive year – reinforcing its position as one of North America’s premier automotive events.
A total of 139,991 attendees filled the Vancouver Convention Centre between March 25-29, surpassing previous records (138,773 in 2025 and 129,033 in 2024) and marking a milestone 102nd edition of the show. This year also saw record-setting single-day attendance, including 20,071 visitors on opening day and 30,188 attendees on closing day.
Spanning nearly 300,000 square feet and featuring more than 30 global automotive brands, the sold-out event delivered a dynamic, hands-on experience for consumers, industry professionals, and enthusiasts alike. From cutting-edge electric vehicles to high-performance and luxury models, the show reflected both the rapid evolution of the automotive sector and the growing appetite for real-world, side-by-side comparison.
The return of major brands, expanded exhibits, and a high-profile appearance by Fast & Furious star Sung Kang, contributed to the event’s success. Several Canadian and Western Canadian debuts drew strong crowds, including Chevrolet’s Corvette CX Concept and CX.R Vision race concept, the Audi R26 F1 display car, Oilstainlab’s HF-11 and HAF-11, and the 2026 Jeep Cherokee.
A standout feature was the EV and PHEV Test Drive Experience presented by RBC, where 3,030 attendees got behind the wheel of 49 vehicles from 17 manufacturers – underscoring continued consumer interest in electrification when paired with hands-on experience.
Planning is already underway for the 2027 Vancouver International Auto Show, returning to the Vancouver Convention Centre West from March 31 to April 4.
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“This event continues to demonstrate the important role dealers play in connecting consumers with the rapidly evolving automotive marketplace,” added Jared Williams, Chair of the NCDA, which owns and produces the annual event. “What we’re seeing is not just strong attendance, but meaningful engagement – people exploring options and gaining the confidence to make informed decisions.”
“The continued growth of this show speaks to the strength of the automotive sector in British Columbia and the importance of creating spaces where the industry can come together at this scale,” said Peter Heppner, NCDA Auto Show Chair. “What we’re seeing here is not just strong attendance, but a reaffirmation of Vancouver’s place on the global automotive stage.”
“The strength of this year’s show underscores a broader reality: consumers are navigating a period of real transition in the automotive sector,” said Blair Qualey, President and CEO of the New Car Dealers Association of BC. “There is strong interest in new technologies, but also a clear need for practical understanding – how these vehicles fit into daily life, what they cost, and how they perform. Events like this create the space for that kind of informed, side-by-side comparison, helping to bridge the gap between innovation and real-world decision-making.”
“We’re incredibly proud to see the Vancouver International Auto Show continue its momentum, which represents the return of industry confidence and the passion of Vancouver’s car community,” said Eric Nicholl, Executive Director of the Vancouver International Auto Show. “This year was about delivering a more complete, immersive experience, and as we look ahead, our focus is on continuing to elevate the show and ensure Vancouver remains a must-attend destination.”
For more information, visit: www.VancouverInternationalAutoShow.com
About the Vancouver International Auto Show
The Vancouver International Auto Show is owned and operated by the New Car Dealers Association of BC (NCDA). It is British Columbia’s premier new model showcase for the Canadian automotive industry and features top brands from the world’s leading manufacturers.
