Langley, BC – The New Car Dealers Association of BC (NCDA) is welcoming new measures by the provincial government to support EV adoption – demonstrating a growing recognition of the affordability pressures and market realities facing British Columbians. However, President and CEO Blair Qualey says what is required is an alignment with the federal government, and a practical long-term framework.
“Today’s announcement reflects a genuine effort by the province to respond to the pressures consumers and retailers are experiencing on the ground,” said Qualey. “These adjustments will help in the short term, and we appreciate the government’s commitment to taking a more holistic look at ZEV policies in the months ahead.”
The first regulatory change broadens eligibility for ZEV credits, giving consumers access to more models and providing automakers with greater flexibility to meet compliance requirements. It also relaxes range requirements for plug-in hybrids and battery-electric vehicles. The second change introduces the ZEV Affordability Program through automakers can earn additional ZEV credits by lowering vehicle prices, offering zero- or low-interest financing, supporting home or public charging installations, or investing in charging infrastructure to improve access for British Columbians.
“These are constructive steps that ease immediate pressures,” Qualey noted. “However, they do not go far enough to change the underlying mandates and their negative consequences to consumers and the dealers that serve them, which still require dealers to meet aggressive federal targets at a time when affordability, supply constraints, and varying levels of consumer readiness remain significant challenges.”
Qualey emphasized that success will depend on the direction set through next spring’s legislation.
“For the province’s upcoming review to truly improve outcomes, BC must bring provincial and federal approaches into alignment,” he said. “A single, predictable framework – one that reflects real-world market conditions, is essential. And for that framework to be effective, affordability must be front and centre, including restoring meaningful EV rebate support for consumers.”
The NCDA reaffirmed its commitment to working collaboratively with government to develop a ZEV policy structure that is practical, achievable, and supportive of both consumers and retailers – while advancing B.C.’s climate goals.
“We look forward to engaging constructively in the months ahead,” said Qualey. “Our shared goal is a balanced approach that improves affordability, expands consumer choice, and ensures long-term success for B.C.’s new-car sector.”
