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NCDA’s Associate Member, SERTI, is joining Keyloop, a software company offering solutions to automotive dealerships and manufacturers with more than 252,000 users at over 18,000 dealerships in 100 countries. Read the following update provided by SERTI:

SERTI is joining the great family of Keyloop, a company created in March 2021 with its head office located in the United Kingdom and which has more than 2,000 employees. Keyloop offers software solutions to automotive dealerships and manufacturers and has more than 252,000 users at more than 18,000 dealerships in 100 countries. Keyloop UK Ltd. is privately held, owned by Francisco Partners, a leading technology investment firm.

SERTI represents Keyloop’s second major Canadian acquisition, following Manitoba-based Rapid RTC in March 2021. In 2021, Keyloop also welcomed SilverBullet, FISC, MotorDocs and inquiryMAX to its family as part of an investment move in automotive technologies on an international scale. SERTI will therefore benefit from the size of Keyloop and its international reach, while continuing to serve its customers from its offices in Canada. The addition of the Keyloop and Rapid RTC product lines is an excellent opportunity for SERTI to expand its product offering to dealers and has great potential to offer a complete and integral management solution across Canada.

SERTI serves more than a thousand dealers across Canada and has always offered a leading DMS system. Also, for several years now, SERTI has been accelerating its technological revolution by developing and deploying all its new applications in Web and mobile format, to soon offer its solution in entirely Web mode, both platform and browser agnostic.

To achieve these impressive results, SERTI relies on its trusted development, support, and administration teams and on the support of its new major business ally, Keyloop. Mastering the latest technologies, SERTI will always provide dealers with a solution that is truly future proof.

We made it our mission, here at SERTI, to deliver the best customer experience through technological leadership and unparalleled support, and it remains at the heart of our every decision. We truly believe that SERTI’s suite of products is a natural fit for Keyloop, as we now can provide a true end-to-end automobile solution to dealerships across Canada, all the while contributing to Keyloop’s global connected ecosystem for the automotive retail industry.

For more information, contact:
FRANCIS GINGRAS
Executive Vice-President, SERTI
fgingras@serti.com / 514 493-1909