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In less than one month, the Vancouver International Auto Show will make its much-anticipated return to the Vancouver Convention Centre (VCC), March 20-24, 2024, after a four-year hiatus – as a fresh and re-imagined experience.

The return of this storied event has been a long time in coming, but the silver lining is that it allowed organizers to take a step back, re-imagine and develop an ELEVATED experience for our manufacturer partners and attendees.

We believe the 2024 event will have the right mix of elements that will appeal to traditional showgoers and those looking to experience the latest technology in a whole new way.

Nearly 30 manufacturing brands and dealers will be displaying their latest vehicles, concepts, and technology displays, including a showcase of Luxury Supercars and Exotics, high-powered classics, over-landers, and everything in between.

A wide array of specialty feature displays will highlight the latest in vehicle developments, including Zero Emission Vehicles (ZEVs), full battery electric, plug-in hybrids, hydrogen, and fuel-efficient vehicles, along with advanced vehicle safety systems, and charging advancements. At the same time, The EV and PHEV Test Drive will offer test drives of a wide variety of clean energy vehicles that qualify for BC’s point of sale purchase rebates, while RBC presents an all-new test drive experience for an even wider array of ZEVs, marking the 2024 event with a record number of vehicles within the highly anticipated experiential feature.

This year’s event will feature an unparalleled showcase of supercars from legacy high-performance auto manufacturers to rare, personal collections, while Horsepower Heaven will focus on the allure of modified and custom classic cars synthesized with the excitement of modern technology.

Products, services, auto accessories and experiences for anyone who drives, works with or is a fan of vehicles of all types will be on display. There will also be a strong focus on education and new ways for fans and exhibitors to participate and celebrate some of the best the automotive industry has to offer.

For those who have grown accustomed to making the annual pilgrimage to western Canada’s best attended trade and consumer event, you can expect everything from EV education and test-drive experiences, to displays of concept cars and major vehicle manufacturer activations. Consumers and auto enthusiasts alike are ready for the return of Vancouver’s premiere automotive experience, and we’re building an event that you won’t want to miss.

As the opening day of the show draws closer, auto enthusiasts and casual followers have been increasingly inquiring about specific details. In response, we encourage those who are interested, to sign up for the AutoClub newsletter at for alerts, program details and ticket information.

Blair Qualey is President and CEO of the New Car Dealers Association of BC. You can email him at [email protected].