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Western Canada’s most anticipated automotive event and the best attended trade and consumer show in the western half of the country, the Vancouver International Auto Show, is now well underway at the Vancouver Convention Centre.

Early response to the show has been extremely positive, and for anyone looking to purchase a new vehicle or just wanting to browse and compare what’s new in the global automotive sector, the 2017 Auto Show is a great environment to absorb what the future has to offer in terms of transportation technology in a pressure-free, educational, non-sales environment.

Whether your preference is for electric vehicles, hybrids, exotic cars, custom cars, concept cars or if you just want to get up close to a $12-million dollar Ferrari, the Vancouver International Auto Show offers up the ultimate opportunity and experience for attendees to find vehicles to fit every budget and lifestyle.

The automotive industry is far from homogenous – and this is  reflected in our manufacturer vehicle displays. Located on the huge lower level of the Auto Show, automakers are showcasing their best, from commuter vehicles in their newest makes and models from top-of-the-line SUV’s to more compact coupes.

Electric vehicles (EV’s) are changing the industry, one charging station at a time. For the environmentally conscious driver, a variety of EV’s are on-site at the Auto Show. Curious show-goers will also have the opportunity to see for themselves what major auto manufacturers are planning in regards to a future with greener technology, including the most fuel-efficient gas engines ever produced.

Some of the newest EV’s are available for test drives on the lower level of the Auto Show. The Electric Vehicle Experience Test Drive, presented by CEVforBC™, and the Toyota LEXUS Hybrid Ride & Drive both offer a great opportunity to take one of the many electric vehicle models out for a spin.

Although you can’t purchase a vehicle at the Auto Show, product experts will be on-hand to answer any questions about the exhibits. If you’re looking to purchase a new vehicle in the future, this is the perfect opportunity to reflect on information and get a clearer of idea of what vehicle is best suited for your lifestyle.

In the age of online shopping and Internet research, shopping around is a simple as a click of a button. But we’re not talking about a pair of shoes. For an investment as big and as important as an automobile, consumers should collect as much information as possible before making a decision. The Auto Show offers an unparalleled number of models from the world’s best automakers and gives show-goers the rare chance to cross-compare  brands all in one location. And you get the new car smell for free!

With two floors of exhibits and displays, the Vancouver International Auto Show is the best way to window shop in a sales-free environment and to get a full picture of what’s new on the market.  Whether your appetite is for super cars, more environmentally-friendly cars, classic cars or family cars, there is something for everyone.

To see all the vehicles currently available on the market, visit the Vancouver International Auto Show running now to Sunday, April 2 at the Vancouver Convention Centre.

Blair Qualey is President and CEO of the New Car Dealers Association of BC. You can email him at [email protected].